All to be found in Chuo City! Souvenirs and gifts that are both cute and sweet! | Tokyo Chuo City's official site for tourists, Central Tokyo for Tourism

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[Updated on February 28, 2018]

All to be found in Chuo City!
Souvenirs and gifts that are both cute and sweet!
The "kawaii" ("cute") culture of Japan has become a true global phenomenon.
Fun to look at and delicious to eat, here's an introduction to some kawaii confections that will make great gifts for anyone back home - or as a special treat for yourself!

GINZA KIKUNOYA Main Store
Fukiyose Special Selection JAPAN (small) 2,700yen(including tax)
Fukiyose Gamaguchi1,890yen(including tax)
The Fukiyose series is like a treasure-trove of Japanese cuteness, packed with a range of Edo confections in various shapes and sizes. These include dry Japanese candy in seasonal shapes, such as cherry blossom and goldfish, and colorful sugar candy. The Special Selection JAPAN places a sugar Mount Fuji in the center, the very symbol of Japan, which also makes it popular with tourists from all over the world. The Gamaguchi set also makes the perfect gift, with cute packaging that includes a lucky "beckoning cat."
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Nihonbashiya Chobei Nihonbashi Main Store
Tokyo Maru Sankaku Pack of 11 1,080yen(including tax)
Open the triangular ("sankaku") package decorated with an Edo Komon pattern and inside you'll find a perfectly round ("maru") circle of agar. This colorful glob of vegetable gelatin has been kneaded with puree made from seasonal fruits, including strawberries, peaches and grapes, and looks so deliciously cute it is sure to have caught the eye of many a passerby. Once you stop looking and start eating, you'll find a wonderful harmony of crunchy sugar sprinkled on the outside and jelly-like agar on the inside.
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Ameya Eitaro
GINZA MITSUKOSHI
Sweet Lipstick1 box Prices from 594yen(including tax)
The sugary sweet comes in a tube that looks just like real lipstick, but this is about more than just the cute packaging; the flavor is carefully produced too. A delicious sweet made using the confectionary techniques of the "Eitaro Ame" for which Eitaro Sohonpo is famous for, blended with the concentrated juices and extract from strawberries and grapes. As well as just licking it up as presented, it's also highly recommended poured over some yogurt.
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Edo-fu Onkashitsukasa Nihonbashi Nagato
Half-dry Confectionery Chiyo Ball 2,000yen(including tax)
A cute and seasonal collection of confections from a long-standing confectioner with a history of more than 300 years. Open the beautiful box decorated with Chiyo Paper and you'll find it packed with half-dry confectionery in the shape of seasonal flowers, including camellia and shiso. The content of the box changes with the seasons. Featuring white bean jam, black bean jam, agar jelly and sticks of roasted soybean flour, this one cute package boasts a whole range of different sweetness and textures.
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Tsukishima Patisserie HATT
Tsukishima RingPack of 1 238yen(including tax)
Cute donuts characterized by a flat shape. The lineup features 12 brilliantly decorated varieties, which include strawberry, pistachio, blueberry and chocolate chip. With almond powder mixed into the recipe and then baked at high temperature for just a short time, they sidestep the traditional dryness of a donut to offer a truly moist morsel. The smaller size also makes them a great snack that isn't too filling!
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